My Process
This page is here to take you through the process I follow when creating brands.
Note: Creating a relationship with the client is of utmost importance
What is KRAV 9?
Krav Maga is an effective Israeli self defense system developed and utilized by Military and Law Enforcement.
With practical application and defense tactics, Krav Maga maximizing efficiency through gross motor skills covering four weapon ranges (long, mid, close, ground). This enables the defender to respond quickly under pressure.
Krav9 Combatives training program is based on the CT707 Krav Maga System. Training is designed to challenge the mental and physical strength encouraging the student to focus through muscle and cognitive fatigue.
Discovery
Identify goals
Determin Timeline
Develop relaionship with client
Research
Competitive analysis
Develop a strategy
Explore brand messaging
Design
Develop brand concepts
Present Concepts
Consult
Take clients feedback and make adjustments
Refine the concept until client satisfied
Launch
Launch finalized branding materials
Research
Research
Research
Discovery
Discovery
Discovery
Goals: Create a martial arts brand that will produce a recognized instructor and scoring system for self Krav Maga practitioners and law enforcement
Brand Identity, Logo Redesign, Website Design
"
Research is formalized curiosity, it is poking and prying with a purpose.
- Zora Neale Hurston
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Sharp Lines
High Contrast
Aggressive
Bold Text Overlayed Images
Bold Colours
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Stylescapes are a carefully collected combination of images, textures, typography, and colors to communicate a certain look and feel of a brand, website, interior space, or any other design project.
-The Futur
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