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My Process

This page is here to take you through the process I follow when creating brands.

Note: Creating a relationship with the client is of utmost importance

What is KRAV 9?

Krav Maga is an effective Israeli self defense system developed and utilized by Military and Law Enforcement.
With practical application and defense tactics, Krav Maga maximizing efficiency through gross motor skills covering four weapon ranges (long, mid, close, ground). This enables the defender to respond quickly under pressure.


Krav9 Combatives training program is based on the CT707 Krav Maga System. Training is designed to challenge the mental and physical strength encouraging the student to focus through muscle and cognitive fatigue.  

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Identify goals

Determin Timeline

Develop relaionship with client


Competitive analysis
Develop a strategy
Explore brand messaging 


Develop brand concepts

Present Concepts


Take clients feedback and make adjustments
Refine the concept until client satisfied


Launch finalized branding materials

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Goals: Create a martial arts brand that will produce a recognized instructor and scoring system for self Krav Maga practitioners and law enforcement

Brand Identity, Logo Redesign, Website Design


Research is formalized curiosity, it is poking and prying with a purpose.

- Zora Neale Hurston

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Sharp Lines

High Contrast


Bold Text Overlayed Images

Bold Colours

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Stylescapes are a carefully collected combination of images, textures, typography, and colors to communicate a certain look and feel of a brand, website, interior space, or any other design project.

-The Futur


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