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Research
About BMW:

Invests in new technology and research

Invest in green technology
Target Market:

Professionals & Executives

High Income
Brand Traits:



Speed
Sense of acheivment
Reliability
Visual Features

Hard Lines
Grill Shape


Streamline Shilouette
Upward direction of key features and lines

research-methodology.net/bmw-segmentation-targeting-and-positioning/

Aireator to follow BMW's sustainability efforts
Touchpad with visual feedback to adjust water pressure
Opening angled slightly away from the user to hid the interior of the faucet when being viewed from above
Polished aluminum on the underside. Brushed aluminum on top to avoid finger prints
Final COncept
*Renders created by: Yasmine












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