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Research
About BMW:
Invests in new technology and research
Invest in green technology
Target Market:
Professionals & Executives
High Income
Brand Traits:
Speed
Sense of acheivment
Reliability
Visual Features
Hard Lines
Grill Shape
Streamline Shilouette
Upward direction of key features and lines
research-methodology.net/bmw-segmentation-targeting-and-positioning/
Aireator to follow BMW's sustainability efforts
Touchpad with visual feedback to adjust water pressure
Opening angled slightly away from the user to hid the interior of the faucet when being viewed from above
Polished aluminum on the underside. Brushed aluminum on top to avoid finger prints
Final COncept
*Renders created by: Yasmine
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