Research

About BMW:

Invests in new technology and research

Invest in green technology

Target Market: 

Professionals & Executives

High Income

Brand Traits:

Speed

Sense of acheivment

Reliability

Visual Features

Hard Lines

Grill Shape

Streamline Shilouette 

Upward direction of key features and lines

research-methodology.net/bmw-segmentation-targeting-and-positioning/

Aireator to follow BMW's sustainability efforts

Touchpad with visual feedback to adjust water pressure

Opening angled slightly away from the user to hid the interior of the faucet when being viewed from above 

Polished aluminum on the underside. Brushed aluminum on top to avoid finger prints

Final COncept

*Renders created by: Yasmine